Tags: [advanced, avoidance, beginner, best niche, Business is Freedom, Business is war, Castro, change, competition, create wealth, destroy wealth, eBusiness, eBusinesses, entrepreneur, freedom, intermediate, intrapreneur, makers, money, money losers, money makers, rich niche, risk, risk-takers, wealth, worldview]
One of the cool things on Facebook is the discussion board. Recently I posted some political articles that established differences between the way people on the left think and the thinking of the people on the right.
Some of the things I learned first hand from this experiment in expression and ideation are not about politics specifically. I learned things about people that I initially only suspected. Some people will never step outside their comfort zone.
One person with a PhD in the hard sciences (intelligence??) believes that starting a small business is a waste of effort because the little guy cannot compete with the Giant Big Business. These limiting beliefs are a part of the mindset that supports risk-avoidance.
A combination of mistaken beliefs about competition with a misguided compassion that seeks social justice through taxation and control with redistribution of wealth results in a socialistic outlook. Frankly I suspect that the whole social justice thing is just a way to keep activists busy and make them feel good about themselves. As long as no one challenges their worldview they can avoid feeling the hopelessness in their hearts. Once the challenge comes, an irrational anger rises up to protect them from despair. The result is the anger at Big Oil, Big Business, and the people that must have exploited the poor to rise from their middle class lives to reach a net worth over one or two million dollars. I also notice that the wealthy in this group, inherited their safety net, so any wealth they accumulated was built on 10 million bucks of daddy’s money. No risks but a great reward. To the mindset of despair, the only way out is luck (lottery) or praying for better parents.
I also saw the anger come out as racism and anti-establishment thinking, so much so that even the US Constitution is viewed as a white thing. This is probably at the root of misguided social justice that is mixed with the movement away from original intent in our founding documents. This mindset mixed with Biblical interpretation ends up with the same thing, The original writers, if they lived in our times, would think like us, so we can create our own meaning for today.
In a strange way this deception creates a wacky hope. A hope for change.
Recently a letter from a Cuban immigrant, now a US citizen, made an historical parallel between the rhetoric of Castro about the time for change and the rhetoric of the democratic candidate also stirring up the voters with ambiguous rhetoric about change. Unfortunately the changes were good for Castro but horrific for Cuba. Hope dashed will make the broken-hearted even more prone to manipulation and passivity. A fear of losing the little bit of security that their job provides is more than enough to gain and hold ever greater control over the risk avoidant. The very thing that they are trying to protect is taken away from them by what they give up in order to keep it. These are the real losers.
Risk takers have an entirely different worldview. When the risk takers see big giants spending their millions on locations and advertising, they set up shop within sight of the monster. Risk takers know that where ever the competition decides to stake a claim, is a spot and a product that they spent a great deal of research money to develop. Risk Takers know that the best place to be is where the traffic is, and the traffic tends to be where the Giants have put up shop.
Risk takers know that price cuts are only one way to compete. Giants can undercut price in any market. Risk Takers know that the traffic also looks for better products and better service. Giants cannot compete with personal service without an exorbitant expenditure on intrapreneurial employees. The trouble with intrapreneurs is that they become entrepreneurs very easily when the Giant pulls a managerial stunt. The Giant loses control of free thinking customer oriented intrapreneurs and eventually the numbers do not justify continuing the intrapreneurial experiment. For those who need a real live example, just ask yourself where all the talented hairdressers at Regis Salon go when they have the capital to move out on their own? You already know the answer. They put that capital into a salon in an upscale neighborhood and then rent out the chairs to the new entrepreneurs with ready made clientele. Positive cashflow occurs when the third chair is leased out and the rest is gravy.
The secret to competing with Giants is a risk taking mindset. Freedom is won only by those willing to take the risk to fight for it. Wealth creation will only happen with a good product, great customer focus and outstanding dreams with feet. Compete where the competition is. Work the niche that is working. If the Giant is making money so can you.
Today Compete With Giants.com is launching BestEBusinesses.comEvery day the budding entrepreneur comes to the internet looking for a way to make their dreams come true. These risk-takers are trying to find a rich niche and the tools to compete with the Giants and to create their own wealth systems. CompeteWithGiants.com, established to attract and train these courageous souls and Best eBusinesses.com created to showcase the tools of the trade, is a powerful team meant to support, nourish, and empower the men and women stepping in to fight the fight of freedom, and to win the spoils of war.
